Ever since Jim “Jimbo” Someck opened the first Jimbo’s…Naturally! store in North Park in 1984, he’s been showcasing San Diego products. He sold that store in 1997, but since then five county locations have sprouted up, and in January of 2016, Jimbo and his team launched the “Support San Diego” program with accompanying tags like you see here.
Featured vendors span a wide variety of products, from bread (Charlie’s Best Bread, Village Mill Bread Company), to canned tuna (American Tuna), Mediterranean foods (Baba Foods), soaps (Dr. Bronner’s), soups (Cobblestone Foods), and much more.
On the beverage side, new additions include Bold Brew Cold Brew Coffee, Bonafide Provisions Brone Broths and Drinkable Veggies, Bössi Kids Tea, and Happy Pantry Kvass and Demonic Tonic.
Other local beverage staples at Jimbo’s: Aloe Life Aloe Vera Juice Concentrate, Cafe Moto Coffee, Carlsbad Alkaline Water, Golden Coast Mead, GoodOnYa, Joon Melange, Mamma Chia, Preston’s Ginger Beer, RAU Chocolate, Solman Wheatgrass, Solti Juice, Suja Juice, and a solid percentage of the craft beer selection.
Jimbo’s…Naturally! stores are open 8 a.m. – 9 p.m. daily: 4S Ranch (10511 4S Commons Dr #155), Carlsbad (1923 Calle Barcelona Ste #149), Carmel Valley (12853 El Camino Real), Escondido (1633 S Centre City Pkwy), and Horton Plaza (92 Horton Plaza).